When an Internet millionaire promises you the “secret formula to sell almost anything online, build a business you love, and live the life of your dreams,” how do you approach it?
With a very skeptical mind.
However, when I began reading Jeff Walker’s book Launch, I pushed away my doubts to try and learn a thing or two about online businesses.
To begin, Jeff Walker was a stay-at-home dad who created a successful online business using a technique he calls the Product Launch Formula. After discovering that his method was relatively unused by the rest of the business world, he began releasing training courses and books on how to emulate his success. According to Walker, the Product Launch Formula has been used by his students in a variety of different markets, from stock trading to dog agility training.
Essentially, the Product Launch Formula involves building an email list of people interested in your product, creating a close relationship with those people, and then building up anticipation to your product launch.
Although I can’t personally testify to the formula, I think the book itself is very well-written. Jeff Walker markets himself as someone who understands and relates to struggling entrepreneurs, and not just some marketing god bestowing his eternal wisdom upon us peasants. When explaining any concept, Walker always provides at least one real-world example he’s encountered, often his peers’ success stories. Right in the beginning, he talks about a man who used PLF to sell over 600 copies of a board game using his technique.
The one change this book needs is more specifics to each step. Sometimes the success stories presented became repetitive. I would often finish the page knowing that the PLF model can work, but without knowledge of how to start. I’m sure he offers meticulous details in his online courses, but I won’t be paying thousands of dollars for those anytime soon.
For any budding entrepreneur out there, this book is a glimpse into one man’s road in online businesses. Even if Jeff Walker’s Product Launch Formula isn’t for your business, it might help you build your business knowledge for the future.